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Google Website Optimizer – The Best Internet Marketing Tool You Aren’t Using

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If you had to simplify internet marketing down to an equation of five No prescription cialis items, it would be this: Traffic x Conversion = Sales. The Google Website Optimizer is all about the conversion part of that equation. Because it is free, easy to use and can make such an incredible difference in your profits, I believe its a more valuable tool than even the heavily used Keyword Tool for pay per click marketers. Keep reading to see why.

The keyword tool will get you more traffic — your ads will show more often. This will get you more clicks, sure, but you will still be paying for those clicks. You will still be paying the same amount to make each sale. If you increase your conversion rate, you will be getting more sales for the same number of clicks. You will be paying less for each sale you make.

That means more profits — sometimes double the profits because there are no extra fixed costs (like hosting). That is how the Website Optimizer is better than the AdWords keyword tool: It gets you more profits, not just more traffic.

Here are the two best reasons why the Optimizer is so great.

1) It is free & easy to use

I have used testing tools that cost $2,000 or more to even set up the first test, and took nearly a month of working with the marketing, tech and design teams to finally get the test running. But if you have enough web savvy to set up an autoresponder for your website (the html that makes the form), you have enough savvy to set up a Website Optimizer experiment in an hour or two. I have been doing them for several years now, and I can set up an experiment in 20 minutes.

The AdWords staff has created over an hour of videos and pages of printed documentation complete with screenshots to help you get the first experiment under way. They have automated code checkers so you can confirm the test is properly setup with a click of a button. If a complicated multivariate test scares you (that’s the kind of test where you compare how combinations of different elements perform together), then do a simple A/B split test (ie, test landing page a against landing page b) until your confidence builds. The entire interface is the simplest, most straight-forward testing environment I’ve seen. Google knows how to do usability Kamagra So if you are doing landing page tests, do not run a test of your shopping cart at the same time, and do not do much or any ad copy testing in your AdWords account. Too many changes will muddy the results, and even a nearly perfectly set up test is going to have a lot of uncontrollable variables, like season, new competitors in the market, and possible news event

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